Whether your company is a family run business, or a multi-national corporation – we should all be maintaining and contributing weekly to a company blog.
So what is a Blog, and why does my company need one? Well this article should give you some insight into starting a business Blog. A Blog is an area of your existing business website that is constantly having new content added to it, either on a daily, weekly or monthly basis. It provides you with a chance to showcase your companies position within the industry, any innovations or events that are currently being worked on and how your product and services are constantly being developed to solve common problems for your customers.
Your business website is generally somewhat static in content, it is nothing more than sales copy and a way of posting contact information for potential customers. A Blog adds another more dynamic aspect to your website, a constantly evolving feed of information plugging your services or your products and how you are an authority within your industry.
Your corporate Blog should be the hub of your companies Social Media Marketing strategy. By implementing social sharing plugins you can easily allow your readers to share your articles with their Facebook Friends, Twitter Followers, Email Contacts and more, with just a click of a button!
Blogs are also, by default, fantastic Search Engine Optimization resources. By contributing regularly to your company Blog you are creating fresh new content all the time, which Google and other major search engines love. Also, having many pages in your website sitemap with titles that resemble long-tail keywords are great for attracting search engine rankings for a much wider range of key words or key phrases that represent your product, service or industry.
Blogs are also very beneficial as they give your company a pro-active outlook to either consumers and (if your a B2B company) business leads. You see, people like to see companies that open themselves up and allow us to peer inside their thoughts and what they are working on and developing.
I would suggest when developing a Blog to use your blogging platforms multi-user functionality to give personality to your Blog posts, people like to see the real people who are providing the content rather than it being released by the corporation as an entire entity. Perhaps give people from each department within your company an opportunity to write Blog content, this will provide your readers with different information and alternative perspectives.
So now you know just a small portion of the benefits of having a business Blog, why not give it a go! I would always suggest having your company Blog properly hosted and integrated into your existing business website (yourcompany.com/blog or blog.yourcompany.com)
If you need help or advice on integrating your own business blog, email us today!